What is SEO?

SEO is short for ‘Search engine optimization’. Some of the popular search engines used in the world are Google, Yahoo and Bing, which gives immediate results and show websites and links which are in conformity with your search. SEO is a process involving tricks and techniques used to place websites and web pages in search engine result according to their ranks. These results are unpaid and are also referred as ‘natural’, ‘organic’, and ‘earned’ results. This is in contrast to SEM (search engine marketing) where traffic is attained through buying ads on search engines. WebSites with higher rank get higher traffic which can be converted into customers; therefore where a site ranks in search result pages is very important.

Google, Yahoo serves as the intermediary between searchers and content on the internet. These search engines collect information from every web page on the internet and use the algorithm to turn all that information into useful search results. Web pages which are most relevant to users search query get higher rank through SEO.

SEO techniques involve all kind of activity that can help to improve web page ranking. It includes optimizing the content of the website as well as link that direct toward it. SEO also makes sure that search engine understands the content of your website. For ex-if someone searches for ‘’hair colouring’’, only pages which are related to hair colouring will show up. The title of the website also matters, as it often summarizes its content.


The advantage of SEO over SEM is that you do not have to pay for any clicks. In addition, natural listings usually get many more visitors than the ads that search engines show for a keyword. However, SEO also has a drawback that it takes longer to get listed in the natural search results.


Our Courses

Contact us
Get Queries

If you are interested in our Digital marketing course and you have any doubts then you can signup here for Demo Classes.


Top Queries

How AGSDM will help me to getting a job?

AGSDM will help you to prepare your resume showing your capabilities and knowledge. AGSDM's teachers will also guide you "how to get prepared for job interview".

What is our teaching facilities qualification and experience?


AGSDM's teaching facilities are well qualified. They themselves have lots of certificate in Digital Marketing and have proper experience in teaching.

what if i have some doubts even after class?

Thre will be ten minutes small doubts class daily in case you have any doubts related to any topics, then you can ask that time.

Can I pay in instalments?

Yes, you can pay total amount in two equal installments within 20 days from the date of joining of course.

What type of Certificates AGSDM will provide me?

We provide AGSDM certificate and also help our students in getting certificates from Google, Bing and other platform.